Digital out-of-home is in the limelight, thanks in part to T-Mobile’s planned acquisition of out-of-home SSP Vistar Media, announced last week. This deal is a “great moment” for DOOH to present itself ...

One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue?

NEW YORK--(BUSINESS WIRE)--As the 2024 presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in ...

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.

Connected TV is where attention lives. ​ Once viewed as purely experimental, connected TV (CTV), over-the-top (OTT) platforms ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The ...

Stingray Group earnings jumped 65.2% in Q1 fiscal 2027 as its TuneIn acquisition powered a programmatic audio-on-CTV format ...