It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

The Public Relations Society of America defines public relations as "a communications discipline that engages and informs key audiences, builds important relationships and brings vital information ...

A formal public relations plan is usually part of a company's broader marketing plan, or a smaller document that outlines the PR component of the marketing plan. Advertising and promotions are other ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

In the PR industry, we know that the definition of “public relations” can change from firm to firm, year to year. PR is constantly evolving, and so are industry practices. At Ideas That Evoke, we have ...