Winter Olympics star Eileen Gu is one of the most marketable athletes at the 2026 Milan-Cortina Games. “The Snow Princess,” as she is affectionately called, earned over $23 million in 2025. Most of the earnings came through endorsements.

Chinese megastar skier Eileen Gu recently revealed the true reason why she picked to represent China over the USA at the Olympics.

Here is an updated look at the standings, results and schedule for women's curling at the 2026 Winter Games.

Follow live from Day 10 of the 2026 Winter Olympics, with six more gold medals handed out in Milan Cortina today. Team USA's Elana Meyers Taylor, 41, took gold and Kallie Humphries bronze in the women's individual bobsleigh event.

The San Francisco-born skier isn’t new to the Olympics, and neither are questions about the country she competes for.

Day 9 of the 2026 Winter Olympics didn't bring any new medals for the United States, but there were several major team wins to keep the Americans in position to add to that count in the coming days.

For athletes at the ongoing 2026 Milano-Cortina Winter Olympics, a podium finish can come with six-figure checks.

LIVIGNO, Italy — A beaming Eileen Gu had finished a row of interviews, silver medal around her neck, where a throng of Olympic volunteers were waiting to ask her for a group selfie. After putting on her million-dollar smile, she headed down the hill where she obliged another group asking her to do it all over again.