A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.

Google introduced a new reportData.query endpoint for the Campaign Manager 360 API, making it easier for developers to retrieve campaign performance data without generating downloadable reports. The ...

Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights. Google is updating Merchant Center performance reporting to align ...

Alleged toxic backlink campaign. Montway’s verified complaint alleges competitor Nexus AT LLC created more than 2,350 toxic backlinks between April and October 2025. The links pointed to Montway’s ...

Google updated the YouTube and Discover Feed ad requirements to make the policy easier for advertisers to understand. The company says the changes are editorial only and do not affect how the policy ...

Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually. Google will begin migrating Travel campaigns to Search campaigns for ...

Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search. Google published a new help document detailing Local customer ...

Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.

Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.

Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad ...