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An interesting one from the archives: Can you trademark a goal celebration? French soccer star Kylian Mbappé did. He locked in trademark rights for his iconic arms-crossed goal pose, turning a moment of celebration into a global branding asset. It’s the same play Michael Jordan ran with the Jumpman. And as athletes continue building brands around their likeness and persona, we’ll likely see more moves like this. #TrademarkLaw #SportsLaw #Sports #KylianMbappe #WIPO #Football #FIFA #LawyersforInno
0:38
An interesting one from the archives: Can you trademark a goal celebration? French soccer star Kylian Mbappé did. He locked in trademark rights for his iconic arms-crossed goal pose, turning a moment of celebration into a global branding asset. It’s the same play Michael Jordan ran with the Jumpman. And as athletes continue building brands around their likeness and persona, we’ll likely see more moves like this. #TrademarkLaw #SportsLaw #Sports #KylianMbappe #WIPO #Football #FIFA #LawyersforInno
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Vivek Jayaram on Instagram: "Can you trademark a goal celebration? French soccer star Kylian Mbappé did. He locked in trademark rights for his iconic arms-crossed goal pose, turning a moment of celebration into a global branding asset. It’s the same play Michael Jordan ran with the Jumpman. And as athletes continue building brands around their likeness and persona, we’ll likely see more moves like this. #TrademarkLaw #SportsLaw #KylianMbappe #WIPO #FIFACWC #Football #FIFA #LawyersForInnovators"
0:38
Vivek Jayaram on Instagram: "Can you trademark a goal celebration? French soccer star Kylian Mbappé did. He locked in trademark rights for his iconic arms-crossed goal pose, turning a moment of celebration into a global branding asset. It’s the same play Michael Jordan ran with the Jumpman. And as athletes continue building brands around their likeness and persona, we’ll likely see more moves like this. #TrademarkLaw #SportsLaw #KylianMbappe #WIPO #FIFACWC #Football #FIFA #LawyersForInnovators"
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